After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen

The next phase of the 'Strength Has No Gender' campaign

After 43 years of Brawny's lumberjack, it was time for a change. Brawny
This story first appeared in the April 17, 2017, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.