This Polyglot Makes Brand Messages Work In Every Language

Richard Simcott helps marketers connect with consumers worldwide

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Figuring out how a brand should interact with consumers on social media across the globe isn’t possible if you don’t understand the language—or languages. And, as more and more major brands insist on global messaging that works on a local level, making sure those messages translate has become crucial for agencies.

That’s exactly what Richard Simcott has been tasked with in his role at The Social Element. As the social shop’s languages director, Simcott is growing the agency’s team of polyglots (people that are fluent in more than two languages) and keeping clients like Oreo, T-Mobile and HBO abreast of social trends around the world.




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This story first appeared in the April 17, 2017, issue of Adweek magazine. Click here to subscribe.