This Polyglot Makes Brand Messages Work In Every Language

Richard Simcott helps marketers connect with consumers worldwide

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Figuring out how a brand should interact with consumers on social media across the globe isn’t possible if you don’t understand the language—or languages. And, as more and more major brands insist on global messaging that works on a local level, making sure those messages translate has become crucial for agencies.

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This story first appeared in the April 17, 2017, issue of Adweek magazine. Click here to subscribe.