Infographic: Who's Watching TV’s Biggest Shows and How Their Interests Align With Brands

Quantcast uses search to break down audience data

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for skin care and plenty of disposable income? To help brands fine-tune their TV targeting, audience measurement and marketing company Quantcast

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 17, 2017, issue of Adweek magazine. Click here to subscribe.