Infographic: Who's Watching TV’s Biggest Shows and How Their Interests Align With Brands

Quantcast uses search to break down audience data

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While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for skin care and plenty of disposable income? To help brands fine-tune their TV targeting, audience measurement and marketing company Quantcast



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This story first appeared in the April 17, 2017, issue of Adweek magazine. Click here to subscribe.