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Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti—eponymous leaders of New York startup agency JohnXHannes—are multifaceted makers.
The Australia-bred ex-Droga5 pair launched their shop, which they call a “creative collective,” in early 2016. They’re committed to keeping the core team small—it’s just the two of them, plus a head of production. The structure keeps them close to the production—the actual making—of everything they do.