How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the 'Greatest Hoodie Ever Made'

American Giant's 'Made in U.S.A.' success story

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The way that Bayard Winthrop tells it, the idea for the world’s best hoodie started because he was pissed off.

It was 2011 and Winthrop, a finance guy from New York, had found himself running a fashion accessories company in San Francisco. Sensitive to changing trends in retail (especially the resurgent interest in high-quality, domestically made products), Winthrop dreamed of selling the kind of sweatshirts he wore as a kid: thick cotton pullovers, made in America, and built to last.



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This story first appeared in the April 17, 2017, issue of Adweek magazine. Click here to subscribe.