How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the 'Greatest Hoodie Ever Made'

American Giant's 'Made in U.S.A.' success story

The way that Bayard Winthrop tells it, the idea for the world’s best hoodie started because he was pissed off.

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This story first appeared in the April 17, 2017, issue of Adweek magazine. Click here to subscribe.