Q&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Gold

Skiing champ reflects on life as an Olympian, both on and off the slopes

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It’s prime cocktail hour at NBCU’s beachside cabana. The Cannes Lions festival is in full swing. Network executives are holding court, entertaining marketers and media mavens as the Mediterranean sun blazes, the rosé flows and live music wafts across the crowded wooden deck. Off to the side, quietly taking it all in is Mikaela Shiffrin, who, in a sleek red dress, could easily be confused as any one of the marketing pros, save for being the most obviously toned and fit person there.

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This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.

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