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Why In-House Roles Are in Demand Among Creatives

Agencies

Brand marketers are luring CCOs away from agencies.

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With the Help of Science, Dippin’ Dots Became Synonymous With Fun

Brand Marketing

Have you ever eaten them outside of an amusement park?

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Cosmo’s Audience Is Exploding. Meet the Digital Director Who Knows What Resonates With Readers

Performance Marketing

Jessica Pels has only been in the post for six months, but already, she's making waves.

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Sweden Unlimited Is the Master of Making the ‘Ugly’ Internet ‘Beautiful’

Agencies

The shop started designing websites for brands way back in 2001.

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Adweek Around the World: Inside Our Events in Cannes, New York and More

Creativity

From Elevate: Creativity to Toronto Brand Stars, check out our best photos as we celebrate the brightest minds in the industry.

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Why Publications Need to Keep the Public Editor Role Alive in the Fake News Era

Performance Marketing

The NYT, WaPo and ESPN have cut their ombudsman.

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How Brands Can Genuinely Apologize

Brand Marketing

The Do's and Don'ts of saying sorry.

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Infographic: Why Sports Brands Need to Start Paying Attention to Female Fans

Brand Marketing

In 2018, the majority of Olympics social media engagement came from women.

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It’s Time to Re-Evaluate the Role of Creativity in Transforming Businesses

Creativity

Doing so will solve problems, which leads to measurable change.

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Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Commerce

Shops are tailoring their services to tackle the ecommerce giant.

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