How Marketers Can Create More Comprehensively Inclusive Strategies

Consumers want to see themselves reflected in ads

An image of a black woman with a red wrap and illustrations in the back of people of various races, sizes and abilities.
Consumers are craving authentic inclusion from marketers. Dove, Coca-Cola

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender.

@lisaesherman Lisa Sherman is president and CEO of the Ad Council.