Voice

How Marketers Can Create More Comprehensively Inclusive Strategies

Consumers want to see themselves reflected in ads

An image of a black woman with a red wrap and illustrations in the back of people of various races, sizes and abilities.
Consumers are craving authentic inclusion from marketers. Dove, Coca-Cola

By Lisa Sherman

August 12, 2019

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender.

The Business of Marketing

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Lisa Sherman
@lisaesherman Lisa Sherman is president and CEO of the Ad Council.
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