This Quietly Powerful Gillette Ad Shows a Dad Teaching His Transgender Son How to Shave

A beautiful story well told

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Earlier this year, Gillette entered some new territory as the brand decided to start making more pronounced stands on how masculinity is defined. The brand’s 90-second spot directed by Kim Gehrig tackling toxic masculinity was an interesting and welcome pivot (though it did face its share of slings and arrows from the internet)—and also a straightforward and bold approach.

Today, the brand launched a new ad that shows a traditional rite of passage: a dad teaching his son how to shave.

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