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Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history—diversity and inclusion.
For this year’s Super Bowl spot (the brand’s 13th consecutive Big Game ad) from Weiden + Kennedy, the brand looked to the legendary artist Andy Warhol. The artist once said, “A coke is a coke,” and that anyone can drink one, from Liz Taylor to the president.
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