Dove and Getty Launch a More-Honest Stock Photo Collection—of Women, by Women

Project #ShowUs offers a much-needed diversity update

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There’s a reason why so many unrealistic images (think thin, white and perpetually bikini clad) get picked up and used across social media, news stories and ad campaigns—it’s possible to find empowered, diverse women in stock photography, but it’s a real slog to get there.

Dove, Getty Images and female-led creative agency Girlgaze are tackling that problem head on with Project #ShowUs, a new collection of 5,000 photos that, they creators say, “shows women as they are, not as others believe they should be.”

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