How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers

The right person can be a spokesperson for your company

Photos of Michael B. Jordan, Allyson Felix and Marques Brownlee
Brands have the ability to enhance brand loyalty and provide a more beneficial experience for the African American community. Getty Images

Brands and advertisers are challenged to connect with African American audiences. Yet many brands fail to engage the African American community, whose shopping purchases are at least $1.3 trillion annually.

@ccanty Corean Canty is chief operating officer of Goodway Group.