Influencer Marketing Has an Implicit Bias Problem

The only way to combat it is to challenge it

A photo of three people with a woman holding a dog with a yellow hat on in the front
With the industry hyper-focused on inclusivity, why is influencer marketing so behind the curve? Illustration: Trent Joaquin; Source: Unsplash

When you think of implicit bias, you probably associate it more with workplace culture than with social media and internet culture. But it isn’t something we turn off when we leave the office. Surprise—it’s also there when we go on that 30-minute Instagram binge. Just take a look at some of the hottest PR influencer trips of the summer that have taken over your feed, which are also likely all very white and very blonde.

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Lenoria Addison is the strategy director, influencer at Deutsch Los Angeles.