Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Brands that stand the test of time share one distinct characteristic: seamless positioning. A successful brand identifies a niche population of consumers, serves them a product they can’t get elsewhere, and creates a buyer experience that remains unique.
We’ve seen examples of this in companies like Adidas, which grew from sports apparel retailer to a lifestyle brand seated at the intersection of pop cultural progression, leading creative workshops and selling apparel at the same time.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in