How Rihanna Established Herself as an Institution in the Makeup and Apparel Worlds
She reached a demographic of women often overlooked in marketing
Rihanna has established herself as a legacy in more than one way.
Brands that stand the test of time share one distinct characteristic: seamless positioning. A successful brand identifies a niche population of consumers, serves them a product they can’t get elsewhere, and creates a buyer experience that remains unique.
