Corean Canty is chief operating officer of Goodway Group. She has helped marketers and agencies build successful advertising, brand and digital strategy for over 15 years.
Having advocates for diversity in the workplace is crucial to not only improve the employee experience but build a thriving, inclusive company.
Businesses that cultivate influencer programs and create content to engage the African American community will build more meaningful and lasting brand relationships.
It actually helps even the playing field.
Consumers are not interested in ingenuity.