Corean Canty Opinion Contributor @ccantyCorean Canty is chief operating officer of Goodway Group. She has helped marketers and agencies build successful advertising, brand and digital strategy for over 15 years. Voice How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers Businesses that cultivate influencer programs and create content to engage the African American community will build more meaningful and lasting brand relationships. Voice How Flexible Work Environments Can Help Women Advance in Their Careers It actually helps even the playing field. Voice If a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then It’s Not Trying Hard Enough Consumers are not interested in ingenuity.