Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

Some wonder if there is (or was) a bubble and how that might affect marketers

Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating scandal that put the spotlight on the social media star daughter of actress Lori Loughlin, it’s no wonder some are questioning whether influencer marketing is in a bubble—one they’re speculating is on the verge of bursting.