How Bike Brands Are Navigating a Boom Fueled by Covid-19

More consumers are cycling for exercise and as a transportation alternative

Specialized's “Learn to Ride Again” emphasizes the joy of riding a bicycle. Specialized

“Unprecedented” is an apt way to describe 2020 so far. And while that’s not necessarily a good thing for most of the marketing world, the bicycle industry has seen an unprecedented amount of growth.

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is Adweek's story editor managing Adweek's edit hub through which all digital content flows.