How Bike Brands Are Navigating a Boom Fueled by Covid-19

More consumers are cycling for exercise and as a transportation alternative

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“Unprecedented” is an apt way to describe 2020 so far. And while that’s not necessarily a good thing for most of the marketing world, the bicycle industry has seen an unprecedented amount of growth.

People are flocking to bike shops and major retailers during quarantine to purchase bikes for socially distant exercise or to avoid public transportation in urban areas. Bike brands like Brompton, Specialized and Trek are all reporting higher sales than ever before.

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This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.