How Bike Brands Are Navigating a Boom Fueled by Covid-19

More consumers are cycling for exercise and as a transportation alternative

“Unprecedented” is an apt way to describe 2020 so far. And while that’s not necessarily a good thing for most of the marketing world, the bicycle industry has seen an unprecedented amount of growth.

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This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.