How Bike Brands Are Navigating a Boom Fueled by Covid-19

More consumers are cycling for exercise and as a transportation alternative

Specialized's “Learn to Ride Again” emphasizes the joy of riding a bicycle. Specialized

Key insights:

“Unprecedented” is an apt way to describe 2020 so far. And while that’s not necessarily a good thing for most of the marketing world, the bicycle industry has seen an unprecedented amount of growth.

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
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