Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As Covid-19 has ravaged the world, much of the global advertising industry has been shell-shocked—except for bike brands.
Bicycle sales have seen a boom of sorts over the past few months as consumers looked for ways to exercise in a socially distant way or avoid public transportation in urban areas. And three bike brands—Trek, Specialized electric bikes (e-bikes) and Brompton—have launched campaigns to capitalize on the newfound growth and hopefully turn new consumers into lasting ones.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in