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As Covid-19 has ravaged the world, much of the global advertising industry has been shell-shocked—except for bike brands.
Bicycle sales have seen a boom of sorts over the past few months as consumers looked for ways to exercise in a socially distant way or avoid public transportation in urban areas. And three bike brands—Trek, Specialized electric bikes (e-bikes) and Brompton—have launched campaigns to capitalize on the newfound growth and hopefully turn new consumers into lasting ones.