Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Hornitos has joined the growing troupe of brands that are encouraging consumers to get the Covid-19 vaccine. But instead of offering up free donuts or beer in exchange for a vaccination card, the tequila mogul is taking a simpler, less flashy route by translating health information to a group that has been disproportionality affected by the pandemic: Latinos.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in