Hornitos Tequila Is Closing the Gap Between Spanish-Speaking Communities and Vaccines

The brand has partnered with LULAC to translate Covid-19 vaccination resources

Hornitos has joined the growing troupe of brands that are encouraging consumers to get the Covid-19 vaccine. But instead of offering up free donuts or beer in exchange for a vaccination card, the tequila mogul is taking a simpler, less flashy route by translating health information to a group that has been disproportionality affected by the pandemic: Latinos.