Data & Insights

Should Brands Be Encouraging Covid-19 Vaccinations? Most Consumers Think Yes

In a new Harris Poll/Adweek survey, 60% of respondents said it's an obligation

text reading adweek harris poll with a art showing a syringe and three bottles of the covid vaccine — Adweek and Harris Poll fielded a survey last week to determine consumer sentiment around brands endorsing Covid-19 vaccines.Mathisworks/Getty Images, The Harris Poll, Adweek

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As Covid-19 vaccines become more available across the U.S., brands are faced with an important decision: should they encourage their customers to get it or stay silent on the subject?

Central to that question, of course, is whether consumers want to hear that kind of thing from the brands they support. With that in mind, Adweek partnered with The Harris Poll to survey 1,100 Americans about whether brands should chime in on the conversation around vaccinations.