Dangling Free Donuts, Krispy Kreme Joins the Vaccination-Incentive Crowd

Employees get a perk, too

"We just want everyone to get their shot," said CMO Dave Skena. Krispy Kreme

The esteemed Journal of the American Medical Association published an article warning that, despite the long-awaited availability of Covid-19 vaccines, significant swaths of the American population were hesitant to get them. To change that dynamic, the authors recommended that public health authorities and corporations employ a range of incentives to encourage Americans to get the shot. Like what? Well, amusement parks, bars and restaurants could require proof of vaccination before letting people in, the article suggested. Same deal for airlines. (No shot? No vacation for you!)

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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