Here’s the Story of How a Pooping Unicorn Became Marketing Gold

Harmon Brothers share their tricks in new book

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It’s not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it’s a combination of Idaho potato-farm work ethic and corporate libertarianism.

That’s the top line from the new tell-all book about the Provo, Utah-based ad agency behind Squatty Potty’s pooping unicorn, Poopourri’s “Girls Don’t Poop,” Chatbooks’ “real mom” and other campaigns that have collectively logged more than 1 billion views.

The executives, whose work has driven more than $300 million in sales for direct-to-consumer brands that include Purple and FiberFix, collaborated with veteran author Chris Jones on the behind-the-scenes



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