Chatbooks' Snarky Parenting Videos Are Viral Gold, But Fans Said Something Was Missing: Dad

The app's newest ad shows rearing kids as a 2-person job


Move over, Real Mom. It’s time to make room for Real Dad.

Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed “Real Mom” front and center as the primary domestic warrior, traffic-copping her family’s everyday chaos while singing the app’s praises.

And so far, she’s logged more than 100 million views, with creative work on the mini-movies coming from the Harmon Brothers, masterminds of Squatty Potty’s pooping unicorn and massive viral hits for Poo-Pourri, Purple and other brands.

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