Brand Marketing

Squatty Potty's CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%

Bold marketing helps bring in $15 million

Headshot of T.L. Stanley
By T.L. Stanley

December 10, 2015

The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into the stratosphere.

Headshot of T.L. Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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