Squatty Potty's CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%

Bold marketing helps bring in $15 million

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The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into the stratosphere.

The wide-eyed mythical creature with active bowels, star of Squatty Potty's massively popular viral video, is credited with a 600 percent leap in online sales and a 400 percent increase in retail sales at the brand's largest partner, Bed Bath & Beyond.

The company, founded as a home-based business in 2011, is on track to beat its goals for the year, with CEO Bobby Edwards predicting upward of $15 million in total sales for 2015.



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