It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
FanDuel Casino’s campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of “Winning Is Undefeated” posits it’s actually the best feeling in the world.
The Mischief team came up with a list of 500 feelings that aren’t as satisfying as winning and then picked their favorites to highlight in a series of films. Each opens with a shot of FanDuel’s app spotlighting the digital casino’s welcome offer of 50 bonus spins.