Eurostar's Marketing Chief on Putting the Star Back in the Brand

Mario Rauter discusses the process behind the new marque and how it will be communicated

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Global hotel, airline and vacation rental brands are all poised for a 2023 bounce in travel. Rail companies, too, are preparing for a resurgence of train travel.

According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from September 2020 to September 2022:

  • Inter-railing Europe aesthetic: +105%
  • Train trip aesthetic: +205%
  • Train quotes travel: +285%

Europe’s largest international high-speed rail network, Eurostar Group, has seen the data and is pivoting its marketing to take advantage as travelers begin their spring and summer trip planning.

Eurostar

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