How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings

Platforms like Vacasa and Airbnb are increasing themed spaces to engage visitors

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Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans’ favorite stories are brought to life.

Vacation rental platforms Vacasa, Vrbo and Airbnb have recently been increasing the creation of these themed rental stays and accompanying marketing campaigns.

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