Sonesta Hotels and Judy Greer Know That You Don't Quite Know Their Names in New Ad

New work by RO New York positions brand's self-awareness as a superpower

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Judy Greer knows you don’t know her name—and she’s okay with that. Hotel brand Sonesta International is also well aware that its name might not be on the tip of your tongue yet, but it’s hoping to change that with its first mass-media campaign in its 80-year history.

Sonesta partnered with creative and consulting agency RO New York to launch “Famous Yet Nameless,” a boldly self-aware brand awareness campaign featuring the veteran actor. The Archer and Reboot star takes the opportunity to poke fun at her status as “the lady from that thing” while experiencing the hotel’s amenities and helpful staff.




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