Etsy's Spy Ads Ensure Holiday Shopping Isn't 'Mission: Impossible'

The campaign by Orchard uses the action movie's theme tune to spotlight custom gifts

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Figuring out the perfect holiday gift can require a bit of espionage, carefully observing family members and their interests to surprise them with something they’ll love. A comedic campaign from Etsy uses the Mission: Impossible theme to assure spying shoppers they can find whatever they need.

The “Your Mission” campaign, created by the agency Orchard, features four spots that each centers on a shopper singing a riff on the theme as they try to puzzle out a gift.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in