Etsy's Spy Ads Ensure Holiday Shopping Isn't 'Mission: Impossible'

The campaign by Orchard uses the action movie's theme tune to spotlight custom gifts

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Figuring out the perfect holiday gift can require a bit of espionage, carefully observing family members and their interests to surprise them with something they’ll love. A comedic campaign from Etsy uses the Mission: Impossible theme to assure spying shoppers they can find whatever they need.

The “Your Mission” campaign, created by the agency Orchard, features four spots that each centers on a shopper singing a riff on the theme as they try to puzzle out a gift.



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