Orchard is tasked with creating work that makes consumers who aren’t currently using Quilted Northern question their current toilet paper while giving them a compelling reason to buy the brand.
“We loved this pitch. It felt like a partnership from day one. We cannot wait to roll up our sleeves with the Quilted Northern team to give this brand its rightful status in the hearts and minds of consumers,” said Laura Janness, founder and chief strategy officer at Orchard, in a statement.
The brand stated that Orchard—the agency behind the jiggly Ocean Spray “Power Your Holidays” campaign—was the right choice as an agency partner because of its approach to creative development and its collaboration between strategy and creative, which was reflected in Orchard’s breakthrough creative ideas during the pitch.