This Party Doesn't Start Until the Ocean Spray Cranberry Sauce Jiggles

A new ad aims to maintain the brand's cross-generational appeal

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The holiday season comes with no shortage of dinner table favorites, but few are as beloved as the classic canned cranberry sauce. In its latest holiday-ready work, Ocean Spray Cranberries aims to illustrate that it’s not just a favorite side but a party starter.

Ocean Spray has launched the “Power Your Holidays” campaign for this year’s holiday season. Developed in partnership with the brand’s AOR, Orchard Creative, the campaign takes the telltale jiggle of the gelatinous dish to new, delightfully strange heights.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in