E.l.f. Cosmetics Brings Lipstick to Snapchat Bitmojis

People can try on 11 shades of lipstick through augmented reality

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To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform’s first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their Bitmoji for 24 hours.

Snapchat users in the U.S. and U.K. will be able to tap the e.l.f. Cosmetics Drop banner in the app’s Bitmoji menu to claim the free O Face Satin Lipstick for their avatar. The lipstick can be applied to their Bitmoji and will be saved to their digital closet so it can be accessed even after the limited-time drop ends.

“Beauty

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