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From beauty companies to movie studios, brands are celebrating Halloween on Snapchat with a variety of augmented reality experiences.
Snapchat highlighted some of the content its users can experience this spooky season.
To start, beauty brand Farmacy launched a Lens to support its Green Clean Challenge, a yearly promotion highlighting how well its Green Clean cleansing balm removes Halloween makeup. The Lens covers a person’s face with a Halloween makeup look, like one inspired by a skeleton, and allows them to use the cleansing balm to clean their face before trying a different look.
Maybelline New York, meanwhile, created multiple Lenses for the Halloween season.