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The brand ventured into the true crime game with “Cosmetic Criminals,” which addresses the taboo topic of intergenerational makeup theft. This 15-minute satire uses the familiar formula of a hard-hitting documentary to tell the tale of a family torn asunder by their need for beauty products.
The short film was directed by Alex Buono (the filmmaker behind Russian Doll and Documentary Now!) and features an all-star cast, including Niecy Nash-Betts, Nelson Franklin and Necar Zadegan.