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Ice cream doesn’t have to be for summer, a 96-year-old brand doesn’t have to be stodgy and Drumstick and its creative agency Öpinionated don’t have to be terrified of their first Super Bowl ad.
When you’re sincerely happy just to be playing, the Big Game is yours to win.
Drumstick actually predates the Super Bowl by almost 40 years, when a group of brothers in Texas added chocolate coating and nuts to a waffle cone in 1928—well in advance of Super Bowl I in 1967.
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