Marketing Morsels: Fake Thor Slings Old Spice, Dr. Umstick's Ink and More

A sampling of this week's brand stunts

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Knockoff Thor is worthy of Old Spice

The eldest of the three Hemsworths, Luke, played the role of Fake Thor in the Marvel film Thor: Ragnarok opposite his brother Chris, who plays the real Thor. Luke reprises his role—as the actor who plays the God of Thunder—in a new campaign for Old Spice, which is tied to the release of the new film Thor: Love and Thunder, and is worthy (heh) of a watch for fans with gags about how actor Thor and real Thor look like they could be related.

Morsel #2: Dr.

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