Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like “Subservient Chicken” for Burger King and Mini’s “Counterfeit,” while W+K was going global with Nike, Old Spice and Coca-Cola.
Now, former executives from both those storied ad houses have come together at Portland, Ore.-based independent shop Öpınıonated, as Kate Higgins has joined the six-year-old agency as its first chief growth officer.
Higgins was formerly a vp and account director at CP+B during its heyday, while Öpinionated founder and creative director Mark Fitzloff rose at Wieden+Kennedy, creating memorable campaigns for Old Spice and eventually becoming the executive creative director and partner at the agency before launching Öpinionated in 2017.