Former W+K Leaders Founded Opinionated. To Grow, They Tapped an Agency Vet With a Crispin Mindset

Kate Higgins join the indie shop from Erich & Kallman

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In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like “Subservient Chicken” for Burger King and Mini’s “Counterfeit,” while W+K was going global with Nike, Old Spice and Coca-Cola.

Now, former executives from both those storied ad houses have come together at Portland, Ore.-based independent shop Öpınıonated, as Kate Higgins has joined the six-year-old agency as its first chief growth officer.

Higgins was formerly a vp and account director at CP+B during its heyday, while Öpinionated founder and creative director Mark Fitzloff rose at Wieden+Kennedy, creating memorable campaigns for Old Spice and eventually becoming the executive creative director and partner at the agency before launching Öpinionated in 2017.



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