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Dreyer’s Ice Cream will change the derogatory name of its Eskimo Pie product, the latest in a series of brand decisions that attempt to root out racism in marketing.
Following the police killing of George Floyd on May 25 in Minneapolis, the nation has seen widespread protests against police brutality and the legacy of systemic racism in all facets of American life—including branding. That’s prompted brands including Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat to commit to change branding that taps
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