Diversity, Equity and Inclusion

Mrs. Butterworth's and Cream of Wheat to Review Mascots and Packaging

Two additional CPG brands reevaluate their roles in systemic racism

the cream of wheat logo on the left and the mrs butterworth's logo on the right
Two additional CPG brands are reconsidering their mascots.Cream of Wheat, Mrs. Butterworth's
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By Lisa Lacy

June 18, 2020

Both hot cereal maker Cream of Wheat and syrup brand Mrs. Butterworth’s have confirmed they’ve initiated packaging reviews in the wake of PepsiCo’s bombshell announcement on Wednesday that it would retire Aunt Jemima after 131 years.

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Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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