Uncle Ben's to Change 'Visual Brand Identity' Following Aunt Jemima News

Mars said it was considering this change before PepsiCo's announcement


Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name and packaging, rice brand Uncle Ben’s said it plans to follow suit by “evolving the visual brand identity.”

In an email, Sara Schulte, external communications manager for Uncle Ben’s parent company Mars Food North America, said, “We have indeed been considering a more substantive change and have begun that work even before news of Aunt Jemima.”

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