CPG & Grocery

These Brands Are Still Tapping Into Nostalgia for Slavery, Whether You Realize It or Not

Mascots from the Jim Crow era are alive and well

These brand mascots emerged between the Civil War and the Civil Rights Act.Cream of Wheat, Aunt Jemima, Uncle Ben's
By Lisa Lacy

May 14, 2020

Dairy brand Land O’Lakes is hardly alone in using a cultural stereotype as a mascot for generations—and it’s also not alone in its reluctance to speak publicly about it.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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