These Brands Are Still Tapping Into Nostalgia for Slavery, Whether You Realize It or Not

Mascots from the Jim Crow era are alive and well

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Dairy brand Land O’Lakes is hardly alone in using a cultural stereotype as a mascot for generations—and it’s also not alone in its reluctance to speak publicly about it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...