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Another brand is changing its packaging amid larger discussions from consumers of what is and isn’t appropriate.
The ice cream brand long known as Eskimo Pie will henceforth be called Edy’s Pie in a nod to its brand founder, candy-maker Joseph Edy. It’s also an effort to distance itself from what Elizabell Marquez, head of marketing at parent company Dreyer’s, told The New York Times was an inappropriate term that did not reflect the brand’s values.