Food & Beverage Eskimo Pie Changes Its Name to Edy’s Pie to Better Reflect Its Brand Values Updated packaging drops its longtime mascot It's the latest rebrand to come as consumers increasingly support social justice efforts. Nestlé By Lisa Lacy October 6, 2020 Another brand is changing its packaging amid larger discussions from consumers of what is and isn’t appropriate. Lisa Lacy @lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon. Recommended articles