Dreyer’s Ice Cream to Change the Name of Eskimo Pie

It's the latest brand to drop a racially insensitive product name

eskimo pie package
The ice cream bar was patented nearly 100 years ago by Christian Kent Nelson. Eskimo Pie

Dreyer’s Ice Cream will change the derogatory name of its Eskimo Pie product, the latest in a series of brand decisions that attempt to root out racism in marketing.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.