DoorDash and PetSmart Deliver New Partnership With Playful Ad Featuring Bubba Wallace

Collaborating agency Bokeh documented the production for a behind-the-scenes look

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

When DoorDash and PetSmart needed to deliver the news about their new partnership in a hurry, they turned to the only one they could trust to handle the job with speed: Asher the Dog. As it turned out, Asher’s owner, Nascar racer Bubba Wallace, also knew a thing or two about speed and the need for deliverable pet essentials, landing him his own guest appearance in the partnership’s introductory ad spot “Asher the Dasher.”

“As a new pet parent, I am so excited to see DoorDash partner with PetSmart to make same-day delivery of pet supplies a reality,” Bubba Wallace said in a statement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in