A Powerful Ad From This Insurance Challenger Supports Bubba Wallace and His Drive for Social Change

Root Insurance backs game-changing Nascar star with sponsorship

bubba wallace
Nascar driver Bubba Wallace has signed with Root Insurance. Root Insurance

Root Insurance, an upstart auto insurance brand, drew a line in the sand earlier this year by committing to dropping credit scores in pricing by 2025. For decades, using one’s financial history has been a major way that insurance companies calculate rates. It’s also considered biased, unfair and discriminatory to under-resourced communities, immigrants and others facing financial hardship.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.