A Powerful Ad From This Insurance Challenger Supports Bubba Wallace and His Drive for Social Change

Root Insurance backs game-changing Nascar star with sponsorship

bubba wallace
Nascar driver Bubba Wallace has signed with Root Insurance. Root Insurance

Root Insurance, an upstart auto insurance brand, drew a line in the sand earlier this year by committing to dropping credit scores in pricing by 2025. For decades, using one’s financial history has been a major way that insurance companies calculate rates. It’s also considered biased, unfair and discriminatory to under-resourced communities, immigrants and others facing financial hardship.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}