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PetSmart Turns to Snapchat Lens to Dress Up Pets for Easter

It is available in Canada, Puerto Rico and the rest of the US

Your pets can celebrate Easter, tooPetSmart/Snap Inc.
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By David Cohen

 

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PetSmart wants to make sure pets aren’t left out of this year’s Easter festivities.

The retailer released a Snapchat lens in Canada, Puerto Rico and the rest of the U.S. that enables people to dress their pets up for Easter without risking life and limb doing so.

Easter falls on April 4 this year.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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