PetSmart’s First Snapchat AR Lens Turns Reptile Enthusiasts Into Lizards

The educational initiative asks questions in a true-or-false format

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PetSmart made its Snapchat augmented reality lens debut Tuesday in reptilian fashion.

Snap Inc. said PetSmart is the first pet retailer to use AR on Snapchat, and its lens has an educational bent.

Snapchatters answer questions about reptiles in a true-or-false test format, and correct answers cause their faces to morph into reptiles.

The lens also includes a prompt that users can tap to receive an offer of 40% off a reptile with the purchase of a PetSmart Thrive starter kit, which they can bring into stores to pick out their new pet and learn how to care for it, with the help of an associate.




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