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Snap Inc. said PetSmart is the first pet retailer to use AR on Snapchat, and its lens has an educational bent.
Snapchatters answer questions about reptiles in a true-or-false test format, and correct answers cause their faces to morph into reptiles.
The lens also includes a prompt that users can tap to receive an offer of 40% off a reptile with the purchase of a PetSmart Thrive starter kit, which they can bring into stores to pick out their new pet and learn how to care for it, with the help of an associate.
Snap
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