Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
PetSmart has named Deutsch L.A. its agency of record following a review, according to people familiar with the matter. The brand and agency declined to comment.
It’s the retailer’s first agency of record in five years. GSD&M briefly worked on the chain after winning the account in 2014, but PetSmart ultimately chose to part ways with the Omnicom-owned shop the following year.
The chain has historically handled much of its advertising internally, although independent agency Triptent has created campaigns for the brand in recent years, such as the spot below that shows a teenage boy wooing his crush with a “dog-friendly date night.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in