Doja Cat Is the Average Marketer's Worst Nightmare. That's Why Taco Bell Hired Her

From a menu change to a musical, the QSR sees major social bump after befriending the enemy

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When it comes to selecting a brand-safe partner, Doja Cat would have a hard time making it to the top of any marketing team’s list.

The rapper’s Twitter feed is an uncensored stream of consciousness—a hub where she announced she “pooped her pants on stage” on April Fool’s Day, has randomly threatened to abandon her career, and continues to lean into controversy through dramatic stunts.

While most brands would run from the unpredictable artist that is Doja Cat, Taco Bell has made a steady commitment to embracing her. 

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