Following a one-year hiatus, Coca-Cola has purchased a 60-second commercial set to appear in Fox’s broadcast of Super Bowl 54, as first reported this afternoon by Variety.
The last time the soda conglomerate made an appearance during the Big Game was in 2018 with the culturally resonant and poetic “The Wonder of Us.” The memorable spot created by Wieden + Kennedy Portland marked the end of a 12-year run for Coca-Cola in the Super Bowl. The brand sat out the 2019 Super Bowl, choosing only to air its Andy
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in